Larger, 55-inch screen TVs are being installed, and the bathrooms will be enlarged to accommodate much bigger, contemporary showers. Even the carpet, with its abstract design of striped shades of blue, was chosen, Swanson says, to “reflect the surf, so it almost looks like the ocean surf coming into the beach.” The guestrooms, which range in size from 489 to 1,467 square feet (for a suite) are being stripped to the shell and entirely reinvented with a palette of creamy beiges and bright blues, in a nod to the Southern California beach scene and the resort’s adjacent pool. We’re always working on new ideas to expand our resort amenities.” “You have to reinvest in your product to maintain that, and this is one part of it. “We have to have a competitive product and we will always work to improve the amenities we have to make sure we’re the resort of choice,” said Beau Swanson, vice president of marketing for the resort. Over the last several years, the Rincon tribe, which owns Harrah’s, has been upgrading the resort, most recently adding Gordon Ramsay’s 332-seat Hell’s Kitchen restaurant, which replaced the resort’s former buffet venue that shuttered during the pandemic.
